Posts Tagged ‘shop’

The Santa Factor

Tuesday, April 24th, 2012

Santa Claus is a beloved figure — literally. He is a large, round, right jolly old elf. People the world over love this fat guy. Is it any wonder then that overweight men are accepted more readily in our society than are overweight women? (more…)

Marketing Plan

Tuesday, December 27th, 2011

To make all of your program planning and staff development come together, your club should create a sound marketing plan for your racquetball program that includes both internal and external marketing techniques. Word of mouth, telephone calls, member handouts and displays can help, but professional marketing can create a significant volume of valuable racquetball leads. A budget should be established, and leads should be monitored and tracked. In the beginning, the budget will be based on educated guesswork. (more…)