Nobody will argue that we’re all cutting costs to survive in these tough economic times. The cost of trade show attendance is one way in which many companies are cutting back, and rightly so: They can be prohibitively expensive. It’s not necessarily the cost of the conference itself, but rather the cost of travel that makes attendance at trade shows so exorbitant.
Having attended at least two national industry conferences each year for the past 10 years, I can tell you from experience that it’s not always necessary to attend a show. Much of the information that is imparted at trade shows can be obtained in the comfort of your office chair via industry periodicals, trade organization resources, and supplier directories and websites. However, sometimes you can only get the information you need by experiencing it firsthand, be it personally trying outaproduct, or by making contacts with those you would otherwise not have the opportunity to meet. It simply dependson what you aim to gain. The only way you can ensure that you get more from a trade show than you do from one of the many other, cheaper sources, is to know specifically what your purpose is for attending. Therefore, the key for you, as fitness facility owner or manager, is to closely examine the reasons for attending a conference, and to plan appropriately to ensure your money is spent wisely.
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