Marketing Plan

To make all of your program planning and staff development come together, your club should create a sound marketing plan for your racquetball program that includes both internal and external marketing techniques. Word of mouth, telephone calls, member handouts and displays can help, but professional marketing can create a significant volume of valuable racquetball leads. A budget should be established, and leads should be monitored and tracked. In the beginning, the budget will be based on educated guesswork.

Read More

The Education of the Patient, Part 2

If I’d Known Then What I Know Now . . .

I know that health care is a cooperative process and that I’m responsible for my own health, so what could I have done differently?

Well, first of all, I could have done a little more homework on homeopathy. Had I done that, I would have understood the necessity for avoiding antidotes for a year or two. But I don’t feel that patients should have to become experts on a subject before they seek help. I think I was as intelligent, informed, and involved in my health care as anyone should have to be. For better or for worse, patients rely on their doctors to tell them what they need to know, so it will always be up to the doctor to try to anticipate the level of education that is necessary.

Read More

Genetically Modified, Unwarranted Fear

Biotechnology has developed a salmon that can be raised in half the normal time. Since salmon is a healthy food and the world’s food supply must be doubled in the next 25 years to feed Earth’s expanding population, this “super salmon” should be viewed as a true success story.

Read More

The Education of the Patient, Part 1

The essence of patient consent is informed consent. If the patient doesn’t have critical information ? information that might make the patient delay or even forego treatment, information the lack of which contributes to aborted treatment ? then that patient cannot truly give consent. In these circumstances, she doesn’t even really know what she is consenting to!

Read More

Harvest Moom

Harvest Moon, so orange and bright,
Shine on us this autumn night.
Light the way for all to see
The bounty of the field and tree.

Read More

SSRIs and Sexual Desire: You Don’t Have to Choose

Prozac, Paxil, Zoloft — the medications commonly called SSRIs (selective serotonin reuptake inhibitors) have helped millions of people overcome depression and other related conditions such as post-traumatic stress disorder, obsessive-compulsive disorder and panic attacks.

Read More

Strange Hunger Pangs

Q.I get a gnawing sensation in my stomach often, even in the middle of the night. It feels sort of like hunger pains, and eating food always makes it go away. I have no other symptoms. Could this be stomach cancer? What else might it be?

Read More

The Hungry Woman’s Guide to Eating. Part 3

Working out kills my appetite, but it makes my sister ravenous. Why are we so different?
The difference may be in your eating schedule or in the kind of workout you do. “Intense physical exercise suppresses hunger for an hour or two after a workout because your blood flow has been diverted away from the digestive tract and into the muscles,” explains Kristine Clark, Ph.D., the director of sports nutrition at Pennsylvania State University in University Park.

Read More

The Hungry Woman’s Guide to Eating. Part 2

If I eat breakfast, I get hungry for lunch sooner than if I skip it. What gives?
“Eating breakfast isn’t your problem; eating the wrong kind of breakfast is,” says Allan Geliebter, Ph.D., a research scientist at the Obesity Research Center at St. Luke’s-Roosevelt Hospital Center in New York City. Foods loaded with simple carbohydrates, such as sugary cereal or bagels, send blood sugar soaring because they are so easily digested. What goes up also comes down-and just as quickly.

Read More

The Hungry Woman’s Guide to Eating. Part 1

Discover the surprising reasons why you want to chow down-and the best ways to keep your appetite in control

You’re at your desk, working away, when suddenly hunger hits. Your stomach growls, your concentration flies out the window and there’s only one fix: food. But what causes this overwhelming sensation-and how can you keep it from taking over your life?

Read More