Difficult Health Problems. Part 1

Exercise can be a hard product to sell, even though scientific evidence backs it up. Thousands of studies support that regular exercise helps to prevent chronic disease and improve quality of life. Unfortunately, many scams promise to help people achieve these benefits without the time and effort required by regular exercise. After being inundated with ads for quick and easy solutions, many people often come to believe that these “solutions” can replace exercise.

When competing with “quick and easy” solutions, exercise has two major drawbacks: It is neither quick nor easy. And even though these products are generally ineffective, such thinking undermines the efforts of fitness professionals to help people develop more healthful lifestyles. Fitness professionals are especially likely to encounter questions about products promising improvements in physical appearance. Some clients may also approach you with questions concerning products designed to improve specific health conditions such as arthritis.

Health fraud or alternative medicine?

Many of our clients (and many of us) are drawn to physical activity as a form of alternative or complementary medicine. Alternative medicine refers to therapies used in place of traditional medicine. Many of your clients probably use such therapies as complementary medicine, in addition to traditional medical treatment. They understand that they must take responsibility for their health byconsulting medical professionals, but also by recognizing the limitations of the medical system. Many people believe that lifestyle makes a big difference in their health and quality of life.

People who believe in exercise also tend to believe in good nutrition, and many also indulge in therapies, such as massage and acupuncture. Medical research has shown that these therapies can be effective for certain disorders, but physicians have placed these therapies in the realm of alternative or complementary medicine.

Alternative medicine is a thriving industry. But, unfortunately, many products that claim to be effective alternative therapies are in fact health frauds. A product is a health fraud when its health claims are not backed by research. Billions of dollars are spent each year on fraudulent products; they are a quick and easy way to make money for unscrupulous individuals and groups. Because these products do not have to prove their effectiveness or even their safety, the only information consumers have about them is advertising.

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