Archive for December, 2011

Marketing Plan

Tuesday, December 27th, 2011

To make all of your program planning and staff development come together, your club should create a sound marketing plan for your racquetball program that includes both internal and external marketing techniques. Word of mouth, telephone calls, member handouts and displays can help, but professional marketing can create a significant volume of valuable racquetball leads. A budget should be established, and leads should be monitored and tracked. In the beginning, the budget will be based on educated guesswork. (more…)

The Education of the Patient, Part 2

Thursday, December 15th, 2011

If I’d Known Then What I Know Now . . .

I know that health care is a cooperative process and that I’m responsible for my own health, so what could I have done differently?

Well, first of all, I could have done a little more homework on homeopathy. Had I done that, I would have understood the necessity for avoiding antidotes for a year or two. But I don’t feel that patients should have to become experts on a subject before they seek help. I think I was as intelligent, informed, and involved in my health care as anyone should have to be. For better or for worse, patients rely on their doctors to tell them what they need to know, so it will always be up to the doctor to try to anticipate the level of education that is necessary. (more…)

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Genetically Modified, Unwarranted Fear

Monday, December 12th, 2011

Biotechnology has developed a salmon that can be raised in half the normal time. Since salmon is a healthy food and the world’s food supply must be doubled in the next 25 years to feed Earth’s expanding population, this “super salmon” should be viewed as a true success story. (more…)

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The Education of the Patient, Part 1

Thursday, December 8th, 2011

The essence of patient consent is informed consent. If the patient doesn’t have critical information ? information that might make the patient delay or even forego treatment, information the lack of which contributes to aborted treatment ? then that patient cannot truly give consent. In these circumstances, she doesn’t even really know what she is consenting to!


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